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The Reason You’ll Probably Never Feel Ready

“You will never be ready,” Seth said. “You should be prepared, but you will never be ready. Because what it means to be ready is that it [your business idea] is going to work. When Gutenberg launched the printing press . . . 94 percent of the people in Europe were illiterate. So, it was a stupid time to launch the printing press.


When Carl Benz launched the car, it was against a lot of laws, there were no roads and no gas stations. It was a dumb time to launch the car. He couldn’t possibly be ready. So, what I’m arguing is not that you should ship something that’s sloppy, or flawed, what I’m saying is, if the thing that’s holding you back is you’re saying to yourself, it’s not ready, it’s not perfect . . . . Those are the symptoms of fear, and you’ll never get over that fear.”





To learn more, just click play, how easy is that? I’d also love to hear from you. Tweet me @BryanElliott or hit me back on Instagram.


Just Google “Seth” to find out what Seth Godin is up to...

See more episodes on my channel Behind the Brand on YouTube

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