"Could a book be worth $400?
Some people collect old cars or trade baseball cards. I'm more interested in holding something I have a real connection with, something with ideas that have changed me.
I've written in the past about luxury goods and the value of physical artifacts in a digital world. A book is a special object, a time-tested conveyor of not just information, but emotion and connection. Some of my best friends are books.This summer, I put together a worldwide team to create a book that might be worth owning, saving and sharing. The goal was to create a substantial (okay, huge) and beautiful book that would be scarce, valuable and worth it.We sent the files to the printer last week, and I couldn't be more excited about what we've created.
It's absolutely the most beautiful thing I've ever been privileged to put my name on. It weighs more than 15 hardcover books and is 800 pages long. There's only one printing, and when the book is gone, that's all there is. The book doesn't actually cost $400 or even half that, but the shipping fees to some countries are ridiculous. We worked hard to create something inspiring and timeless, and we're doing our best to get it to the few people who would like to be part of this journey. I hope you'll take a moment to check it out here. Thanks for making it possible.
The BEHEMOTH, Author Seth Godin
One of Seth Godin's best books!