Julien Smith | Behind the Brand #30

- How did Scoble do it? What made Perez Hilton so much more successful than People magazine? How do emoticons change the way we do business on the web? Join Chris Brogan and Julien Smith, authors of the book Trust Agents, for an exploration of how the human circuitry goals of Chris Pirillo might possibly be accomplished in the coming months.

http://behindthebrand.tv In this episode of Behind the Brand, host Bryan Elliott talks to author Julien Smith (co-author of Trust Agents with Chris Brogan) about what it takes in a competitive field of voices to: 1. Make great content. 2. Make content worth talking about and sharing.