JILLIAN MICHAELS | BEHIND THE BRAND #108
Jillian Michaels is a bestselling author, Daytime Emmy nominated television personality, entrepreneur, and one of the nation’s leading health and wellness experts. Perhaps considered one of the most inspiring people on television through her role as trainer, wellness expert and life coach on her hit TV shows and regular TV appearances, Michaels has created a brand name for herself. Every week she motivates millions in every form of media from TV to publishing to the 1.6 million monthly visitors to her Web site and daily e-mail newsletter. As a motivator and role model, Jillian has a unique connection with her audience that stems from her own personal journey toward wellness. Before becoming a big media success, Jillian struggled with her own weight. She was determined to reach her goals — and through dedication and hard work, she did.
Jillian has been a fitness expert and wellness coach for over 20 years. In addition, she owned and operated a sports medicine facility, where she worked as a physical therapy aid under the physiatrists, physical therapists, and chiropractors. Jillian's passion for fitness training originates from 17 years of martial arts practice in Muay Thai and Akarui-Do, in which she holds a black belt. Since 1993, Jillian has held two personal training certificates from the leading certification programs in the country: the National Exercise & Sports Trainers Association (NESTA) and the Aerobics and Fitness Association of America (AFAA). In addition she is Kettlebell Concepts certified. Jillian has also developed a continuing education series for trainers with AFAA and holds a nutrition and wellness consultant certificate with the American Fitness Professionals and Associates (AFPA).
Books, DVDs, and video games — Jillian has them all covered. She is a New York Times bestselling author of numerous books including Master Your Metabolism, Unlimited: How to Build an Exceptional Life, and her most recent bestselling release, Slim for Life: My Insider Secrets To Simple, Fast, And Lasting Weight Loss. Jillian’s DVDs are consistently top sellers, with her newest title, Jillian Michaels Yoga Inferno, scheduled for release in September 2013. Her first comprehensive 90-day weight loss system, Jillian Michaels Body Revolution is available in retail stores across North America, and JILLIAN MICHAELS BODYSHRED, an intense group fitness class based on Jillian's highly-effective 3-2-1 interval system, is currently taught in Crunch gyms and the YMCA in the US, exclusively at GoodLife Fitness in Canada, and is and expanding further worldwide this year. In January 2013 Jillian returned to her role as a wellness coach on NBC’s hit television series The Biggest Loser. She is currently filming season 15.
Jillian’s web site, JillianMichaels.com, enjoys tremendous success as a top site for people who look to her for a comprehensive online wellness program. Her popular weekly podcast, The Jillian Michaels Show, is available for free download on iTunes and was awarded the coveted iTunes Rewind award for the best new audio podcast in its first year.
Jillian has a popular iPhone app, Jillian Michaels Slim-Down Solution, available from iTunes, and also continues her partnership with ICON Health & Fitness on a line of in-home fitness equipment.
She also just wrapped her first ever live speaking tour, “Maximize Your Life,” which traveled to 34 cities across North America.
Jillian launched her company, Empowered Media, LLC, with her business partner Giancarlo Chersich, with the goal of creating total life solutions for people that involve all aspects of living well, including health, wellness, weight loss, and overall lifestyle. By sharing a unique and inspiring philosophy that stresses the integration of fitness, nutrition, and behavioral changes, Jillian empowers people everywhere to define and reach their personal goals, both physical and psychological. Empowered Media allows Jillian to communicate her message of health and wellness to a large audience through numerous forms of media. The company continues to work toward its objectives with a circle of experts who collaborate with Jillian to act as life architects, helping people to restructure their lives. The company's motto is, "Inspired by Jillian, empowered by YOU!"
Jillian lives with her family in Los Angeles. She is now launching a new network in the fitness vertical called FitFusion.
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